Analysis of Kingfisher.

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 Essay regarding Analysis of Kingfisher.

CERTIFICATE

This is certainly to approve that the job work " ANALYSIS OF KINGFISHER AIRLINES” is a bonafide record of done by Mr. Debasis Patra under my own guidance in partial completion of the requirements for the programme in PGDM in Aviation.

Prof. S. In. Mishra

Head

PGDM- Modern aviation Management

ACKNOWLEDGEMENT

I take immense enjoyment in thanking Prof. T. N. Mishra, Head (Aviation Management) for having permitted me to carry out this project work. Finally, yet importantly, I would really like to express my own heartfelt due to my beloved MOTHER on her behalf blessings, my friends, my elderly people for their help and wishes for the successful completion of this task.

DEBASIS PATRA

INDEX

INTRO

HISTORY

PERSPECTIVE, VALUES, QUEST

SERVICES

ACCOLADES AND ACHIEVEMENTS

PESTEL ANALYSIS

SWOT EVALUATION

STP RESEARCH

7 P's

COMPETITORS

MARKET SHARE

PROFIT & LOSS ASSERTION

CASHFLOW STATEMENT

BALANCE SHEET

FORESEEABLE FUTURE STRATEGIES

TROUBLE IDENTIFICATION

SUGGESTIONS

SUGGESTION

REALIZATION

INTRODUCTION:

Kingfisher Airline is a private airline based in Bangalore, India. The airlines held by Vijay Mallya of United Drinks Group. Kingfisher Airlines started its operations on May 9, 2005 which has a fleet of 5 Airbus A320 aircrafts. The airline currently operates upon domestic paths. The destinations covered by Kingfisher Airlines will be Bangalore, Mumbai, Delhi, Goa, Chennai, Hyderabad, Ahmedabad, Cochin, Guwahati, Kolkata, Pune, Agartala, Dibrugarh, Mangalore and Jaipur.

In a short span of time Kingfisher Air travel has designed a niche pertaining to itself. The airline offers several exceptional services to its clients. These include: personal valet in the airport to help in luggage handling and boarding, served with refreshments and music with the airport, audio and video on-demand, with extra-wide customized screens in the aircraft and three-course premium cuisine.

Kingfisher is among only six airlines in the world to have a your five star score from Atmosphere tax, along with Asian Airlines, Malaysia Airlines, Qatar Airways, Singapore Airlines and Cathay Pacific cycles Airways. In a short span of time Kingfisher Airline offers carved a distinct segment for alone. The aircarrier offers many unique companies to the customers. These include personal valet at the air-port to assist in baggage managing and boarding, exclusive lounges with non-public space, served with refreshments and music on the airport, digital on-demand, with extra-wide customized screens in the aircraft, sleeper seats with extendable footrests, and three-course gourmet dishes.

HISTORY

Kingfisher Airlines can be described as subsidiary with the UB Group, one of the greatest beverage businesses in the world. The branding with the airline is linked to those of Kingfisher Ale, India's most significant brewery. The airline, which is headed by the charismatic Doctor Vijay Mallya, took to the skies in May 2005, and attracted attention for its superior quality product with personal in flight entertainment in every seat; custom interior models for each plane; valet assistance at airfields and complimentary hot foodstuff and beverages. The air travel initially managed a single class service nevertheless subsequently introduced a highly recognized First Class, allowing it to compete with Plane Airways to get the high yield business market. In addition to the A320 family members aircraft used on domestic ways, Kingfisher Flight companies also works ATR-72 turboprops on local sectors. Underneath current American indian regulations, which require airlines to operate a few years household service before being approved international privileges, Kingfisher are not permitted to operate overseas till 2010. Nevertheless , the air travel has specific international goals, with a great order publication for forty five wide body system aircraft, including A330s, A340s, A350s and A380s. Within over couple of years, Kingfisher Flight companies has attained a market discuss of 10% and has one of the most aggressive expansion strategies of all Of india carriers during 2007. In Jun-07, this dramatically...

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