Charles & Keith

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29.08.2019-925 views -Charles & Keith

 Charles  Keith Essay


Mister Charles Wong, the taking care of director of Charles & Keith Worldwide Pte Limited, together with his more youthful brother, Mister Keith Wong, founded stylish brand discipline in 1996, mainly aimed towards on the females footwear and accessories. Coming to the front of the footwear and components retail market, both Mr Charles and Mr Keith have produce excellent results by showing the capability in achieving eponymous brand which can be currently well-known in the 3 major metropolitan areas such as Cairo, Dubai, Manila, Kuala Lumpur, Ho Chihuahua Minh and Nicosia with add up to over 160 stores.

In recognition pertaining to Mr Charles Wong's businessperson spirits, having been been granted Entrepreneur in the Year Honor by the Nationwide Youth Authorities in 2005 and was also the winner from the ASEAN Youth Awards in 2005. In 2007, having been being highlighted as one of the top 40s in the Youthful Southeast Asia 40 Uplifting Youths Newsletter. In yr 2008, having been awarded while the Business owner of the Season Award 08 – A Rotary – ASME Award and also the Venture of the Season Award 2008, which was joint organized by Business Moments and DHL Worldwide Communicate, mainly to acknowledge excellent local business people who shipped excellence and drive inside their own field of organization, while composed of social contribution a significant a part of their business philosophy.


A glance back at the 1990, that was when Mr Charles Wong and his youthful brother, Keith Wong officially stepped into the footwear field by helping at their parents' shop selling ladies shoes in Ang Mo Kio Central, a filled residential region in Singapore. In 1996, Mr Charles Wong did start to realized that imported shoes which dominated the marketplace during that time frame, were not just costly nevertheless also unbefitting for the Asian toes. After realizing that community ladies have got gradually getting increasingly fashion conscious, he chose to tailor-made shoes or boots that was truly supposed to fit the Asian girls. Knowing that they need to have an border over their competitors, the 2 brothers launched their very own ingredients label with the concept of providing trendy and trendy tailor-made shoes at the affordable prices employing top quality components, near the end of 1997. Having Keith to be in charge with the sneakers designs when Charles managing the sales, the two friends made the organization cost efficient by purchasing materials directly from China rather from the wholesalers in Singapore. This strategy was proved to be a very successful one which build up the confidence in Charles & Keith to ascertain itself with 12 outlets in key shopping centres and suv malls in Singapore. From designing, manufacturing to retailing, Charles & Keith has certainly made a indicate across the intercontinental fashion industry which allows those to grow like a fashion-forward brand to be competitive on the international platform.


Charles, along with his younger brother Keith released their initially Charles & Keith shop in Amara Shopping Middle, the economical district, in 1996. The popularity of the 500 sqft store exalted in a few months of functions. Driven by way of a success in the first shop they had, the brothers became a member of forces and expanded locally and internationally four years later, in 2000.



Year 2150 was a essential year for the company as the friends decided to have their very first step into international markets. While Charles & Keith have little knowledge of the offshore market therefore the brothers chosen to adopt a franchising version to gain entrance. Starting from nearby countries just like Indonesia, Malaysia and Thailand, well known for the beautiful and unique patterns yet at reasonable prices, the label attained its popularity among countries in Southeast Asia location within just a short period of time. With the seek to expands the organization international plus the precious encounter gained from SEA location, the...