Gatorade originated in 1965 with the University of Florida
Gatorade was first created in one flavor-lemon lime. Today therei has ended 35 flavours and the list is growing every single day.
On the discipline, Gatorade can be used by just about every athlete that competes in a sport.
Competitor: Strength drinks, water companies, push fitness normal water
Objectives: Why do some of us get dehydrated, what is the difference between drinking water and a sports drink, what are type fluid recommendations for athletes, what beverage should athletes avoid
Gatorade вЂs PTM are youth leading an " activeвЂќ lifestyle. Who have wanted to enhance performance, can pick Powerade, Pocari Sweat and also other sports refreshments.
Gap is all other brands dedicated to providing fuel, fluid and nutrients ahead of, during and abd following activity
Industry size is US $ 5. 3 billion in product sales. Gatorade specialized niche is US $ 150 Billion.
Gatorade's primary target market (PTM) are the youth leading an " active " lifestyle.
Demographics (pre-adults (13-24), M/F, sociable class HURUF, singl
Life-style (athletic, into sports, effective individuals)
Conduct ( thirst quenching, prevent dehydration)
Primary target market вЂs NEW
The youth should be secured (health), avoid lacks, thirst quenching.
The youth choose Gatorade over other sports drinks because: Taste, available in all convenient stores, company ( recommended by Jordan and Dwayne Wade), preference
The youngsters expects this kind of when they beverage Gatorade: thirst quenching, rehydrated, more effective, energized, therefore they stay youthful and athletic.
Impacting on Buyer Behavior
Level you: Physiological demands
Level two: Safety requires (security, protection) ________ I will not get dried up
Level three or more: Social needs (sense of belonging, love) ________ I might be like Mechael Jordan/ Dwayne Wade
Level 4: Esteem needs (self esteem, recognition, status)
Level 5: Personal actualization needs ( do it yourself вЂ“development and realization) -________ I are active, We am a...