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п»їIn July the year 2003, ITC built a foray into the cookies market simply by launching the Sunfeast range of biscuits. Since then, Sunfeast biscuits have always stood for quality and are praised for offering impressive and wholesome biscuits. Sunfeast connotes pleasure, contentment, fulfillment and satisfaction. Within a course of more than a decade, Sunfeast provides well-established occurrence in nearly all categories of cookies and is the key gamer in the nudeln and quick noodles sections.

Sunfeast Cookies straddle all segments from the market led by Dark Fantasy with the premium end. High quality married with exciting innovations has helped drive its kind. Dark Imagination Choco Floods has wowed the American indian consumer with its innovative centre-filled format and high-quality packaging. In addition , the launch in the Dream Cream range of biscuits in two exciting and innovative dual cream types further reephasizes ITCs determination to continually delight the customer. Article of economicstime…….. MUMBAI/KOLKATA: The slugfest for the gruppo uno location in the Rs 4, 600-crore cream biscuit market has been in for a while now ever since fresh entrants like ITC andCadbury joined the rub. Even as the skirmish carries on unabated, with each of the brands baking fresh strategies, ITC's Sunfeast, for the time being, has surfaced a clear innovator in the segment. For the year ended October 31, 2013, ITC's cream biscuitmarket share stands at about 25% in value, in accordance to industry sources whom quoted all-India Nielsen numbers. The market reveal numbers for Parle Products and Britannia for the same period were under 20% In July 2003, ITC manufactured a foray into the cookies market by launching the Sunfeast array of biscuits. After that, Sunfeast cookies have always stood for quality and are known for offering progressive and healthful biscuits. Sunfeast connotes joy, contentment, satisfaction and satisfaction. Within a span of more than a decade, Sunfeast features well-established existence in nearly all categories of biscuits and is also a...

Markettin Segmentation Essay