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03.09.2019-563 views -Kraft

 Kraft Article

Kamila Toufarova

International Business – Person Project

KRAFT FOODS INC.

KRAFT FOOD MISSION

" Our mission is to be North America's best food & refreshment company. Our company has a wonderful heritage that we're building into and even grater long term. ” IMPORTANT INFO ABOUT CORPORATE SPIN-OFF

On 1 August 2012, the previous Kraft Foods Inc. became known as Mondelēz Worldwide Inc. and spun-off a few brands into a new firm called Energi Foods Group Inc. Energi Foods Group focuses on the North American food business. On the other hand Mondelēz Foreign focuses on the global snacks business, including the past Cadbury businesses, plus global brands including Dairylea and Philadelphia. INFO ABOUT KRAFT FOOD GROUP INC

It can be North America's fourth largest consumer manufactured food and beverage organization

$19 billion in annual product sales (Kraft Food Inc. in 2011)

10 brands with more than $500 million in sales (2011)

98% of North American households have Kraft brands in their households

25% of the firm's sales and earnings produced beyond the borders of USA

Approximately 85 % of Kraft Food Group's income comes from types in which the company holds the No . you or No. a couple of market position

Kraft employs 25, 000 workers in the US and Canada

Its American headquarter is situated in Northfield, The state of illinois and its Western european headquarter in Opfikon, Swiss

It is a public business listed on the NASDAQ

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FACTS ABOUT MONDELEZ WORLDWIDE INC

Mondelēz is a whole new company. That arose from Kraft Food Inc. in October 2012 It employs around 75, 000 people around the world

Its products will be marketed in 170 countries

Mondelēz has leading shares in every single category every region worldwide in which it competes in snacks. It holds the No . 1 situation globally in Biscuits, Sweets, Chocolate and Powdered Refreshments as well as the Number 2 position in Chewing gum and Caffeine

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BUSINESS STRATEGY

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COMPANY STRATEGY – SPIN-OFF

PAY OUT ARRANGED INTENDED FOR SHAREHOLDERS

About 01 Oct 2012, Kraft Foods Incorporation. completed the spin-off of Kraft Food Group, Incorporation. (the And. American food business) via a pro mangante dividend coming from all shares of Kraft Foods Group, Incorporation. Therefore , post-spin, shareholders possesses 1 talk about of Mondelēz International, Incorporation. (MDLZ) and. 33 stocks of Kraft Foods Group, Inc. (KRFT) for every reveal of Energi Foods Incorporation. (KFT) that they can owned before the spin-off.

THE SPIN-OFF

The business, that becomes persistent public organization in October 2012, expects to deliver regular and rewarding top-line development, consistent bottom-line growth and a superior gross payout.

While previously released, Kraft Food Inc. planed to spin-off Kraft Food Group, Inc., which right now holds Kraft Foods' American grocery organization on Oct. 1, 2012. Kraft Foods Group trading on the NASDAQ (KRFT). Following the spin-off, Energi Foods Incorporation. was has been renowned Mondelēz Foreign, Inc. It trades on the NASDAQ under the symbol MDLZ.

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BRANDS' PORTFOLIO SPLIT

Energi Foods Group offers a diverse portfolio of brands with products in the beverages, mozzarella cheese, convenient dishes and grocery store categories. Led by well-known brands just like Kraft, Oscar Mayer and Maxwell Home, Kraft Foods Group is N. America's fourth greatest consumer packed food and beverage firm out of the door, with earnings of around. $19 billion dollars in 2011. twelve of the business brands (now owned simply by Kraft Food Group Incorporation. ) accomplished sales of $500 mil or more this summer, while additional 17 brands (now owned by Mondelēz) posted sales of hundred buck million or more in 2011. Around. 80 % of Energi Foods Group's revenue originates from categories where the company contains the No . 1 or No. 2 marketplace position. Mondelēz (former Kraft Foods Incorporation. ), which will supposed to be a high-growth global snacks business with annual revenue of approx. $36 billion and leading brands including Cadbury, Jacobs, LU, Milka, Nabisco, Oreo,...

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