Markettin Segmentation

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28.08.2019-502 views -Markettin Segmentation

 Markettin Segmentation Essay

Marketing Management

By

Rishath. L

1-Anti -wrinkle

* Segmentation.

* Cosmetic makeup products and Skin Care

* Anti Ageing Cream

* Geographically

* People who have Wrinkles

2. Travellers.

* Demographically

* Age- thirty five and above

2. Gender-F

* Income level-25k-30k

* Psycho graphically

* Life Style Item, Value, Benefit.

* Behavioural

* Price -800/- 10g

5. Brand- AntiAgent

* Benefit-Softer Skin.

* Target

* Operating Professionals

* Dental health Issues

2. Positioning

* Young looking

2. Natural

* Less Strength

2-Listerine-Mouth Rinse

* Segmentation.

* Rinse out and common care product.

5. Antiseptic Oral cavity wash

5. Geographically

2. High Human population and Expansion with Dental health Problems

2. Demographically

* Age- Above 12-15 years

2. Gender-M& Farrenheit

* Functioning Class with Dental Problems

2. Income level-15k-20k

* Psycho graphically

2. Life Style Item, Value

2. Behavioural

* Selling price -162 /- 500 cubic centimeters

* Brand-LISTERINE

* Benefit-Healthier Mouth.

* Goal

* Operating Professionals

* Oral health Issues

5. Positioning

* Long Lasting

* Cleans 100%

* Less Intensity

5. Contains no Alcoholic beverages.

3-Amul – EXPERT

* Segmentation.

* Malt based foodstuff

* Wellness Drink

* Geographically

5. High Population like India where persons give more importants pertaining to health refreshments

* Demographically

2. Age- 5-25

* Gender-M& F

* Income level-15k-20k

* Kids and Women

* Psychotic graphically

2. Life Style Item, Value. Benefit.

* Behavioural

5. Price -150 /- 500g jar

2. Brand-AMUL

5. Benefit-Healthier bone tissues and expansion

* Target

* Children, women to get weight

* Liquid food consumers

* Positioning

* Contains Malt

* Contains DHA-(Development of Mind. )

4-GoodKnight Naturals (Mosquito Repellent)

5. Segmentation.

2. Skin Care

2. Mosquito resilient cream

2. Moisturiser

* Geographically

* An item which is a must for a country like India.

2. Demographically

* Age- 3 & above

5. Gender-M& F

* Income level-15k-20k

5. Children and Women. Men

5. Psycho graphically

* Life Style Product, Gain.

* Behavioural

2. Price -36 /- 50g

* Brand- Godreg (Good knight Naturals)

5. Benefit-Safe for Kids, Repellent, Dairy Proteins.

* Focus on

* Children, Women.

2. Travellers

* Positioning

2. Contains Organic Active and exotic ingredients

* With milk Protein Pearls

2. Travel Pack @ 12 /-

* Multi purpose

5-Paragon Office Chappal

* Target

* Age- 20-60

2. Working School with Avg income degree of 10 e per month

2. Positioning

* Relatively Cheaper and long lasting.

2. Best substitute for formal shoes

5. Channel -- Sun Information

* Program-Morning News

5. Time- almost 8. 40am

* Advertisement link http://www.youtube.com/watch?v=4dAYOToFs14&noredirect=1

6-Ervamatin

* Focus on

* Age- 30 -- 50

5. Specifically for hair thinning..

* Placement

2. Ingredients coming from Amazon rain Forest

* Contains CTFA

5. Capillary Gel

* Funnel – Vijay TV

2. Program-TV Advertisements

2. Time- four. 15pm

5. Advertisement link

http://www.youtube.com/watch?v=8kA0oGMxhr8

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