Essay upon SWOT ANALYSIS

п»їStrength

Google provides well established within their products with variety tools to help businesses to make contact with their customers. Among the tools, the Google+ web page, allows businesses to connect with customers about search, Google maps and even portable device. Yahoo was the Internet's most visited Internet site today, exceeding billion of search obtain around the world every single day.

Weakness

SWOT Analysis of Google

Strength

Google provides the most visited web, a global espresso brand, includes a solid monetary foundation with earnings over six hundred , 000, 000 in yr 2004 which figure is expected to always grow. It really is built upon a status for fine products and services with about 9000 cafes in almost forty five countries (Marketing Teacher 2012). In yr 2005, Starbucks was one of many Fortune Best 100 Companies in term of functioning condition in fact it is a respectable employer who also values it is employees (Marketing Teacher 2012). It has a well-researched and growing brand reputation with a strong brand picture associated with top quality coffee and excellent customer care (Starbucks 2012). Starbucks is an industry marketplace leader using their outlets getting highly visible so as to entice customers. Furthermore, it has founded good associations with suppliers, valued and motivated personnel, as well as consumer bottom loyalty which will give Starbucks a competitive advantage more than their rivals (Scribd 2012). Weakness

Irrespective of its growing customer base, starbucks is facing intense competition. There are growing number of indirect and direct competitors such as TCC, Kopitiam, Koi Cafe and Gong Cha (Starbucks 2012). In addition, Starbucks merchandise pricing can be higher than their particular competitors and a price reduction by way of a competitors might reduce Starbucks market shares (Scribd 2012).

Starbucks has a solid presence in the usa of America with more than 3/4 of their cafes located in the property market. However , it is argued that they...

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